Tag
AEO
AEO focuses on the answer itself — whether your content is fit to be taken up inside a generated response. It is a narrower part of GEO, and these pieces cover where the two meet.
Articles with this tag
What an AI sees when it reads your page — and what I found when I audited my own site
I put my own site through an AI audit: 63 out of 100, three fundamental gaps and one lesson no validator catches. What an AI really sees when it reads your page.
Your citations are collapsing. Your visibility isn't.
Since May 2026, AI models have been showing fewer sources while brand presence in their answers holds steady. Why citation trends should never be read without mentions.
Why your website matters more than ever — but not to whom you think
Traffic is dropping, importance is rising. Your website is being visited less and read more — by machines. What that changes about how you write and measure it.
What paid media managers need to know about AI visibility
Your paid campaigns are running. CTR and ROAS look healthy. But the decision happens before the click — in an AI answer your dashboard never sees.
Why AI visibility is a different game for financial brands
Almost half of all AI answers about financial products contain no brand name. Not because the brand is unknown — but because it loses its attribution. Here's why.
Why the best ad today isn't an ad — it's an AI answer
There's a moment in the buying process that marketers couldn't reach for decades. AI models are starting to take it over. Here's why AI answers are the new top of funnel — and what to do about it.
From keyword to entity: how GEO is rewriting the rules of SEO
AI answers show no ranking — they show a selection of knowledge. Discover how Generative Engine Optimisation (GEO) is rewriting the logic of SEO and why entities, structured data and topical authority are the new keys to visibility in AI.
How visible are you in AI? The rise of LLM Visibility as a new marketing metric
AI models are shaping buying decisions before people even open Google. LLM Visibility measures whether your brand shows up in those answers — and why that matters now.
The complete evolution of SEO: from meta keywords to AI search engines (P.S. SEO is NOT dead)
From meta keywords in 1995 to generative AI today: the complete evolution of SEO across five eras. A grounded look at what has changed, what remains, and what organisations need to do now.