AEO

what-ai-saw-your-page-what-i-found-audit AEO

What an AI sees when it reads your page — and what I found when I audited my own site

A page that scores perfectly in classic SEO can be completely invisible in an AI answer. I audited my own site to find out why ...
citations-are-collapsing AEO

Your citations are collapsing. Your visibility isn’t.

In May and June 2026, the number of displayed sources in AI answers fell sharply at some models, while brand presence in those same answers ...
website-more-important-than-ever AEO

Why your website matters more than ever — but not to whom you think

Your website is losing visitors — but not the kind you think. A new type of reader has taken their place: the AI model formulating ...
paid-media-managers-know-about-ai-visibility AEO

What paid media managers need to know about AI visibility

Your paid campaigns are running. The numbers look fine. But there's a moment your dashboard never captures: the AI answer that sets the shortlist before ...
ai-visibility-other-game-financial-markets AEO

Why AI visibility is a different game for financial brands

Financial brands think they have a visibility problem in AI. They have an attribution problem. Their content is processed by language models — but the ...
best-ad-not-ad-but-ai-answer AEO

Why the best ad today isn’t an ad — it’s an AI answer

There's a moment in the buying process that marketers couldn't reach for decades. AI models have taken it over. In this piece, I explain why ...
from-keyword-to-entity-geo-rewrites-rules-seo AEO

From keyword to entity: how GEO is rewriting the rules of SEO

Search engines are getting better at understanding what people mean — not just what they type. The next step is called GEO: Generative Engine Optimisation. ...
llm-visibility-new-marketingmetric AEO

How visible are you in AI? The rise of LLM Visibility as a new marketing metric

How visible are you in AI? AI models are taking over the orientation phase of buying decisions. This piece explains what LLM Visibility is, why ...
seo-is-not-dead AEO

The complete evolution of SEO: from meta keywords to AI search engines (P.S. SEO is NOT dead)

From my first website in 1995 to the rise of generative AI: this piece traces how SEO grew up. A grounded, hype-free look at what ...