Recent articles: digital strategy, SEO, paid media and AI
AI & Search Engines Everyone looks at citation. Nobody looks at bias.
Digital Strategy Why your website matters more than ever — but not to whom you think
Digital Strategy What paid media managers need to know about AI visibility
The GEO Hub: a knowledge base on AI visibility
How do you become visible in a world where answers are generated
rather than found? That is the central question of Generative
Engine Optimisation — and the subject of the GEO Hub.
Nine clusters build the picture systematically:
A framework of my own, built in practice. No hype, no noise.
Why Groundbase Digital exists
Digital marketing is a world of abundance. More channels, more data, more tools, more noise. That potential often goes untapped — not for lack of resources, but for lack of focus.
Groundbase is not an agency. It’s a knowledge space where I bring together and share my experience and observations. Grounded, honest and hype-free.
I’ve spent over twenty years studying how people search, choose and decide online. Today, that work centres on a shift most organisations still underestimate: AI is taking over the orientation phase of buying decisions. People no longer ask Google their questions — they ask ChatGPT, Gemini and Perplexity. And the brands that don’t show up there simply don’t exist in that moment.
SEO, AI visibility, paid media and content are not separate disciplines to me. It’s one story about staying visible in a landscape that keeps changing.
Technology without insight is noise. Technology with insight is growth.