AI gives the answer. We make sure you're in it.

Groundbase is the consultancy for GEO and AI visibility. We measure how AI systems mention and recommend your brand — and we work on what shapes that answer.

Seven AI channels · more than 100,000 answers analysed · measured and interpreted
Why this matters

Mentioned is not chosen.

Dashboards count how often you are mentioned. We measure whether you are recommended at the moment the choice is made — why not, and what to do about it.

What sits underneath our measurements
7AI channels

ChatGPT, Gemini, Claude, Copilot, Perplexity, Google AI Mode and AI Overviews. Every measurement runs across all seven.

100k+answers

That many AI answers analysed in our measurement practice so far. One answer is a snapshot, not a measurement — patterns only appear at volume.

2questions

Are you mentioned? And are you recommended at the moment the choice is made? Those are two different outcomes — and in many reports they end up on one heap. We measure and report them separately.

The path

From measurement to implementation. In that order.

Five steps, one logic: you cannot optimise what you have not measured — and you only know whether it worked once you measure again.

Two tracks

Direct, or under your own brand.

For brands

Know what AI says about you. And change it.

The full path, directly with our team — for brands that don't leave the orientation phase to chance.

See the services
For agencies

Don't sell a dashboard. Sell what the numbers mean.

White label, co-branded or powered by Groundbase. You know the client; we deliver the methodology, the measurement and the interpretation — under your name, with your margin.

How the partner model works
Knowledge

Why you can believe us: read it for yourself.

GEO hub

A knowledge base of nine clusters, from fundamentals to measurement, platforms and defensive strategy. Complete, bilingual, no gate.

To the hub

Blog

Observations from measurement practice, written by Jan Van Hove.

To the blog
Frequently asked questions
What is GEO?

Generative Engine Optimisation: making sure AI systems such as ChatGPT, Claude and Perplexity know, mention and recommend your brand correctly at the moment the choice is made.

What is the difference between SEO and GEO?

SEO optimises pages for rankings in a list of results. GEO manages your brand as an entity in systems that do not rank pages, but select knowledge and write an answer from it.

How do you measure AI visibility?

By putting the same questions repeatedly to several AI models and recording whether your brand appears, how it is described, and whether it is recommended. One answer is chance; a pattern across models and measurement moments is a measurement.

Can you influence what AI says about your brand?

Partly, and not with a trick. Models draw their answers from sources and from what they took in during training. You can work on the first in the short term; on the second only through consistency over time.

Who is Groundbase for?

For brands working with us directly, and for agencies delivering AI visibility to their clients under their own name.

Next step

Want to know where your brand stands?

It starts with the baseline measurement. You get both the measurement and the reading of it — where you stand, against whom, and where it goes wrong.