Tag
GEO
GEO is the overarching discipline behind everything on this site: making AI systems know, name and recommend your brand correctly. These pieces form its core.
Articles with this tag
Absence was the right answer. It no longer is.
A month ago I turned down a services section on this site. Today the offer is openly on it. What changed — and what deliberately stays the same.
Everyone looks at citation. Nobody looks at bias.
AI visibility is measured in citations. But before the model consults your source, it already has an opinion about you. On the two mechanisms behind every AI answer.
Why AI visibility is a different game for financial brands
Almost half of all AI answers about financial products contain no brand name. Not because the brand is unknown — but because it loses its attribution. Here's why.
Why the best ad today isn't an ad — it's an AI answer
There's a moment in the buying process that marketers couldn't reach for decades. AI models are starting to take it over. Here's why AI answers are the new top of funnel — and what to do about it.
From keyword to entity: how GEO is rewriting the rules of SEO
AI answers show no ranking — they show a selection of knowledge. Discover how Generative Engine Optimisation (GEO) is rewriting the logic of SEO and why entities, structured data and topical authority are the new keys to visibility in AI.
How visible are you in AI? The rise of LLM Visibility as a new marketing metric
AI models are shaping buying decisions before people even open Google. LLM Visibility measures whether your brand shows up in those answers — and why that matters now.
The complete evolution of SEO: from meta keywords to AI search engines (P.S. SEO is NOT dead)
From meta keywords in 1995 to generative AI today: the complete evolution of SEO across five eras. A grounded look at what has changed, what remains, and what organisations need to do now.