GEO

ai-visibility-other-game-financial-markets

AEO

Why AI visibility is a different game for financial brands

Financial brands think they have a visibility problem in AI. They have an attribution problem. Their content is processed by language models — but the ...

AEO

Why the best ad today isn’t an ad — it’s an AI answer

There's a moment in the buying process that marketers couldn't reach for decades. AI models have taken it over. In this piece, I explain why ...

from-keyword-to-entity-geo-rewrites-rules-seo

AEO

From keyword to entity: how GEO is rewriting the rules of SEO

Search engines are getting better at understanding what people mean — not just what they type. The next step is called GEO: Generative Engine Optimisation. ...

AEO

How visible are you in AI? The rise of LLM Visibility as a new marketing metric

How visible are you in AI? AI models are taking over the orientation phase of buying decisions. This piece explains what LLM Visibility is, why ...

AEO

The complete evolution of SEO: from meta keywords to AI search engines (P.S. SEO is NOT dead)

From my first website in 1995 to the rise of generative AI: this piece traces how SEO grew up. A grounded, hype-free look at what ...