A benchmark report translates raw measurement data into decision support for management. Without reporting, GEO measurement remains a technical exercise without organisational impact. This page describes the structure of an effective GEO benchmark report.
Structure of a GEO benchmark report
Executive summary
One page summarising the key findings: current visibility position, critical findings, priority action points. This page must be readable for someone who reads nothing else.
Methodology
Which prompts, which models, which measurement period, how many runs per prompt. Transparency about methodology is crucial — without it, the numbers are not interpretable.
Share of Voice analysis
Overarching SoV figures for your brand and for the most important competitors. Broken down by branded vs non-branded, by platform, by intent type.
Per prompt category
Deeper analysis per product category or theme. Where do you stand strong? Where weak? Which prompts structurally surface you, which consistently leave you out?
Competitor analysis
How does the AI position your brand relative to competitors? Not just in presence but in framing: what gets said about them that doesn’t get said about you?
Fragility and Volatility
Which of your strong positions are robust, which are fragile? That distinction determines where priority action lies.
Recommendations
Concrete, prioritised action points with expected impact and required effort. Not general principles, but specific interventions: rewrite this page, expand this FAQ, pursue this external collaboration.
Frequency and continuity
One-off benchmarks are a starting point, but the real value sits in longitudinal analysis. Repeat monthly or quarterly with the same methodology. Trends say more than snapshots.
Related in the hub
- 4.1 AI visibility metrics
- 4.2 Share of Voice in AI
- 4.5 Narrative Share
- 4.6 Position and depth in the answer
→ Want to look beyond presence — at how extensively you are mentioned? Read 4.5 — Narrative Share.