The biggest pain point of GEO is measurability. There is no official dashboard, no standard tool, no central interface that tells you how visible your brand is in AI answers. A structured, repeatable in-house measurement methodology solves that — with metrics that are comparable over time and interpretable for decision-making.
This cluster covers the core metrics of GEO: citation rate, Share of Voice, sentiment, position in the answer, Narrative Share, and depth of mention. Plus an honest page on what measurement structurally cannot tell you.
→ Start with “AI visibility metrics” for the overview, or jump straight to position and depth for what really counts.