Before you can improve a result, you have to be able to measure it. GEO has its own set of metrics, distinct from classic SEO metrics. This page gives the overview — further depth follows in the next sub-pages.
The quantitative core metrics
Citation rate
The percentage of AI answers in which your brand or content is explicitly named or cited, across a defined prompt set. This is the most fundamental GEO metric: are you present or not?
Share of Voice (SoV)
The share of your brand versus competitors in AI answers across a benchmark prompt set. Where citation rate is absolute, SoV is relative: how visible are you compared to the market?
Position in the answer
Are you mentioned first, fourth, or only in a footnote? The order in an AI answer strongly influences how users weigh the information.
Sentiment
When you are mentioned, is the framing positive, neutral or critical? A strongly present but negatively framed presence is strategically more damaging than absence.
The qualitative core metrics
Narrative Share
How much narrative space does your brand get in the answer? A one-sentence mention versus a full paragraph is a meaningful difference. See sub-page 4.5 for the full methodology.
Depth and specificity
Are you mentioned with generic labels (“one of the major banks”), or with specific qualifications (“known for their digital experience and strong mobile app”)? Specificity builds differentiation.
Relation to competition
Hoe wordt je gepositioneerd ten opzichte van concurrenten in dezelfde antwoorden? Als alternatief, als marktleider, als nichespeler? Het kader waarbinnen je verschijnt, telt.
Related in the hub
- 4.2 Share of Voice in AI
- 4.3 Prompt taxonomy, Fragility and Volatility
- 4.4 Benchmark reporting
- 4.5 Narrative Share
→ Want to know how to calculate Share of Voice concretely? Read 4.2.