Tag
Topical Authority
Models favour sources that convince on one subject over sources that say a little about everything. These pieces are about building that depth and making it visible.
Articles with this tag
Everyone looks at citation. Nobody looks at bias.
AI visibility is measured in citations. But before the model consults your source, it already has an opinion about you. On the two mechanisms behind every AI answer.
From keyword to entity: how GEO is rewriting the rules of SEO
AI answers show no ranking — they show a selection of knowledge. Discover how Generative Engine Optimisation (GEO) is rewriting the logic of SEO and why entities, structured data and topical authority are the new keys to visibility in AI.
The complete evolution of SEO: from meta keywords to AI search engines (P.S. SEO is NOT dead)
From meta keywords in 1995 to generative AI today: the complete evolution of SEO across five eras. A grounded look at what has changed, what remains, and what organisations need to do now.