Topical Authority

everyone-looks-at-citation-nobody-at-bias AI & Search Engines

Everyone looks at citation. Nobody looks at bias.

AI visibility is measured in citations. But before the model consults your source, it already has an opinion about you. This piece explains why AI ...
from-keyword-to-entity-geo-rewrites-rules-seo AEO

From keyword to entity: how GEO is rewriting the rules of SEO

Search engines are getting better at understanding what people mean — not just what they type. The next step is called GEO: Generative Engine Optimisation. ...
seo-is-not-dead AEO

The complete evolution of SEO: from meta keywords to AI search engines (P.S. SEO is NOT dead)

From my first website in 1995 to the rise of generative AI: this piece traces how SEO grew up. A grounded, hype-free look at what ...