Tag
Structured Data
Schema markup makes explicit what a page is, not just what it says. These pieces cover which types matter, and why markup never replaces what you write in plain sight.
Articles with this tag
What an AI sees when it reads your page — and what I found when I audited my own site
I put my own site through an AI audit: 63 out of 100, three fundamental gaps and one lesson no validator catches. What an AI really sees when it reads your page.
From keyword to entity: how GEO is rewriting the rules of SEO
AI answers show no ranking — they show a selection of knowledge. Discover how Generative Engine Optimisation (GEO) is rewriting the logic of SEO and why entities, structured data and topical authority are the new keys to visibility in AI.
The complete evolution of SEO: from meta keywords to AI search engines (P.S. SEO is NOT dead)
From meta keywords in 1995 to generative AI today: the complete evolution of SEO across five eras. A grounded look at what has changed, what remains, and what organisations need to do now.