Tag

Sentiment

Being mentioned means little when the description is lukewarm or hedged. These pieces are about the tone of mentions — and about the most underestimated position of all: correct, but colourless.

Articles with this tag

8 April 2026 · Online Reputation

Your AI reputation already exists. The question is whether you know it.

AI models are forming an opinion about your brand right now — based on what others write about you. This piece explains how that works, what four states of AI reputation exist, and what you can do about it today.

28 March 2026 · AI & Search Engines

How visible are you in AI? The rise of LLM Visibility as a new marketing metric

AI models are shaping buying decisions before people even open Google. LLM Visibility measures whether your brand shows up in those answers — and why that matters now.