Tag
Paid Media
Paid dashboards still measure what they always measured, but the shortlist forms earlier — inside an answer that generates no impression. These pieces are about that attribution gap, and why paid and AI visibility are communicating vessels.
Articles with this tag
3 May 2026 · Digital Strategy12 April 2026 · Digital Strategy
What paid media managers need to know about AI visibility
Your paid campaigns are running. CTR and ROAS look healthy. But the decision happens before the click — in an AI answer your dashboard never sees.
Why the best ad today isn't an ad — it's an AI answer
There's a moment in the buying process that marketers couldn't reach for decades. AI models are starting to take it over. Here's why AI answers are the new top of funnel — and what to do about it.