Tag
Brand Strategy
Your brand story is increasingly summarised by a system you did not write. These pieces are about what that means for positioning, consistency and reputation.
Articles with this tag
Absence was the right answer. It no longer is.
A month ago I turned down a services section on this site. Today the offer is openly on it. What changed — and what deliberately stays the same.
Everyone looks at citation. Nobody looks at bias.
AI visibility is measured in citations. But before the model consults your source, it already has an opinion about you. On the two mechanisms behind every AI answer.
Why AI visibility is a different game for financial brands
Almost half of all AI answers about financial products contain no brand name. Not because the brand is unknown — but because it loses its attribution. Here's why.
Why the best ad today isn't an ad — it's an AI answer
There's a moment in the buying process that marketers couldn't reach for decades. AI models are starting to take it over. Here's why AI answers are the new top of funnel — and what to do about it.
Your AI reputation already exists. The question is whether you know it.
AI models are forming an opinion about your brand right now — based on what others write about you. This piece explains how that works, what four states of AI reputation exist, and what you can do about it today.