A GEO audit assesses to what extent a page or website is optimised for visibility in AI answers. Five dimensions, each with concrete checkpoints.
Not every point weighs the same. Read each check as one of four kinds: a technical requirement (without it, nothing works), an editorial best practice (wise, not a proven ranking factor), a platform-specific possibility, or a Groundbase hypothesis. The substance of the page — is it correct, does it answer a real question, can it be verified — outweighs every tick below.
Dimension 1: Content structure
- Does the page answer a specific, recognisable user question?
- Is the direct answer in the first paragraph?
- Are subheadings phrased as questions or clear answer indicators?
- Does the page contain an FAQ section with explicit question-answer pairs — where an FAQ fits the content?
- Are core messages explicitly formulated?
Dimension 2: Entity clarity
- Is the brand name consistently named throughout the content?
- Are product names and categories consistent and unambiguous?
- Are there sameAs links connecting the entity with external data sources?
Dimension 3: Structured data
- FAQPage schema present where relevant?
- Organization/Corporation schema on homepage and about us?
- Product pages provided with the correct sector schema (Product, FinancialProduct, LocalBusiness, Service…)?
- Blog articles provided with Article schema including author information?
- All schemas validated on two levels — Rich Results Test (Google-supported types) and validator.schema.org (full vocabulary)?
Dimension 4: Authority and E-E-A-T
- Author information present on content pages?
- External sources cited where applicable?
- Publication date and update date visible?
- Brand present on external authority platforms?
Dimension 5: Technical accessibility
- Mobile load time healthy? (A user and SEO norm — no demonstrated AI citation threshold exists.)
- No indexing errors in Google Search Console and Bing Webmaster Tools?
- Correct robots.txt?
- Canonical tags correctly set?
- Internal link structure logical and consistent?