SEO & Findability

Thirty years of search engine optimisation produced principles that still hold — just not for the same reader. These pieces trace that line: from meta keywords to entity management, and what remains of classic SEO once a model reads the page instead of a person.

Articles in this category

22 November 2025

The complete evolution of SEO: from meta keywords to AI search engines (P.S. SEO is NOT dead)

From meta keywords in 1995 to generative AI today: the complete evolution of SEO across five eras. A grounded look at what has changed, what remains, and what organisations need to do now.