Digital Strategy

website-more-important-than-ever AEO

Why your website matters more than ever — but not to whom you think

Your website is losing visitors — but not the kind you think. A new type of reader has taken their place: the AI model formulating ...
paid-media-managers-know-about-ai-visibility AEO

What paid media managers need to know about AI visibility

Your paid campaigns are running. The numbers look fine. But there's a moment your dashboard never captures: the AI answer that sets the shortlist before ...
best-ad-not-ad-but-ai-answer AEO

Why the best ad today isn’t an ad — it’s an AI answer

There's a moment in the buying process that marketers couldn't reach for decades. AI models have taken it over. In this piece, I explain why ...