Tag
Entity Optimisation
A model can only name you correctly once it knows who you are — as a defined concept, not a string of words on a page. These pieces cover how that recognition forms, and where it breaks down around group structures, rebrands and vague positioning.
Articles with this tag
27 May 2026 · Digital Strategy18 April 2026 · AI & Search Engines
Why your website matters more than ever — but not to whom you think
Traffic is dropping, importance is rising. Your website is being visited less and read more — by machines. What that changes about how you write and measure it.
Why AI visibility is a different game for financial brands
Almost half of all AI answers about financial products contain no brand name. Not because the brand is unknown — but because it loses its attribution. Here's why.