Tag
Content Strategy
What a model can take up differs from what a human enjoys reading. These pieces are about content that serves both — without turning into a checklist.
Articles with this tag
Absence was the right answer. It no longer is.
A month ago I turned down a services section on this site. Today the offer is openly on it. What changed — and what deliberately stays the same.
What an AI sees when it reads your page — and what I found when I audited my own site
I put my own site through an AI audit: 63 out of 100, three fundamental gaps and one lesson no validator catches. What an AI really sees when it reads your page.
Everyone looks at citation. Nobody looks at bias.
AI visibility is measured in citations. But before the model consults your source, it already has an opinion about you. On the two mechanisms behind every AI answer.
Why your website matters more than ever — but not to whom you think
Traffic is dropping, importance is rising. Your website is being visited less and read more — by machines. What that changes about how you write and measure it.
Why AI visibility is a different game for financial brands
Almost half of all AI answers about financial products contain no brand name. Not because the brand is unknown — but because it loses its attribution. Here's why.