Content Strategy

what-ai-saw-your-page-what-i-found-audit AEO

What an AI sees when it reads your page — and what I found when I audited my own site

A page that scores perfectly in classic SEO can be completely invisible in an AI answer. I audited my own site to find out why ...
everyone-looks-at-citation-nobody-at-bias AI & Search Engines

Everyone looks at citation. Nobody looks at bias.

AI visibility is measured in citations. But before the model consults your source, it already has an opinion about you. This piece explains why AI ...
website-more-important-than-ever AEO

Why your website matters more than ever — but not to whom you think

Your website is losing visitors — but not the kind you think. A new type of reader has taken their place: the AI model formulating ...
ai-visibility-other-game-financial-markets AEO

Why AI visibility is a different game for financial brands

Financial brands think they have a visibility problem in AI. They have an attribution problem. Their content is processed by language models — but the ...