You don’t need to be an engineer to do GEO well. But you do need to understand how AI systems retrieve, weigh and process information into an answer. That mechanism — and not some mysterious algorithm — determines who gets cited.
This cluster explains how large language models work, the difference between training data and live retrieval, how RAG functions, and which signals determine whether a source is cited or ignored. Technical enough to understand, practical enough to act on.
→ Start with ‘How LLMs retrieve information‘ for the big picture, or jump straight to ‘RAG explained‘ for the most actionable insights.