Offensive GEO is about becoming visible. Defensive GEO is about being correctly represented. Both are equally essential — and the second is still underestimated by almost all organisations.
This cluster covers why defensive GEO is urgent, how to systematically monitor AI misrepresentation, which correction strategies work (and which don’t), and what to do in a real crisis — when an AI system systematically spreads incorrect or harmful information about your brand.
→ Start with 9.1 if you’re not yet convinced of the urgency, or jump directly to 9.2 if you want to set up concrete monitoring.