Category

Online Reputation

Every AI model holds a picture of your brand, assembled from sources you never controlled. These pieces are about that picture: how it forms, how to measure it, and what to do when it turns out incomplete, colourless or simply wrong.

Articles in this category

8 April 2026

Your AI reputation already exists. The question is whether you know it.

AI models are forming an opinion about your brand right now — based on what others write about you. This piece explains how that works, what four states of AI reputation exist, and what you can do about it today.